Gordon Hastings is president of ghhMANAGEMENT. He is the founder of the Broadcasters Foundation of America and the former president of Katz Radio and Katz Television. He is a founder of the Radio Mercury Awards and the Broadcasters Foundation of America Celebrity Golf Tournament.
Gather in one place the brightest young minds in radio and TV to interface with their counterparts and envision the future of broadcasting. The time is due for broadcasting’s young talent to be provided with a platform to develop new ideas. Bring them together with their peers across all media in an environment where no concept is out of bounds. The annual NAB Convention is the natural place for this industry brainstorm.
Broadcasting’s future leadership must be united with colleagues from the worlds of emerging technology such as online media, open source software, crowdsourcing models and social networking platforms. Such an idea and information exchange would be enormously rewarding to a generation of broadcasters that understand and currently participate in the new world order of communications technology. Participants would return to their respective radio & television stations with renewed enthusiasm for our industry and empowerment to take the lead in driving a renaissance in broadcasting.
The radio and television industries have many common challenges and it is important that everyone in broadcasting gather in one place to participate in a productive dialogue with those in communications who are advancing concepts, content and technology at lightning speed. A combined radio and television convention would have greater resources to bring these individuals and organizations together.
Selected participants could engage separately by industry and in group forums to hear and meet the most progressive minds to focus on change, direction and strategic planning. Prior to the event, participants in teams could be challenged with developing new business plans and pitching their ideas live, in front of an audience of their peers and mentors at the convention. The team with the best business plan would be provided $25,000 in seed money by the NAB to begin that game-changing venture.
The program should be organized with the help of outside planning resources to provide the structure for meaningful progress. MBA programs such as those at Wharton, Harvard, NYU and Northwestern in addition to the nation’s top communications schools could be an important source in structuring such a program. The aforementioned would all participate in the judging of contests. This would also require reaching outside the broadcasting industry to the young achievers working in all other communications platforms.
The benefits of a next generation conclave would result in far reaching and permanent solutions to current challenges and provide a roadmap for those who in fact will be entrusted with the future of broadcasting.
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