Gordon Hastings is president of ghhMANAGEMENT. He is the founder of the Broadcasters Foundation of America and the former president of Katz Radio and Katz Television. He is a founder of the Radio Mercury Awards and the Broadcasters Foundation of America Celebrity Golf Tournament.
In this morning’s Radio Business Report, Ed Christian asks for a poll of NAB members on whether or not the radio industry is behind the NAB PRA position! What is needed is a polling of the industry for content ideas to add a benefit to the PRA negotiation not a referendum on the popularity of writing a check!
Look for an opportunity in this impasse with the PRA . Find a way that instead of simply writing the check radio can negotiate into the deal a huge content benefit that will lift the industry whether the future platform be over the air, on the internet, Wireless or whatever new distribution system comes along. There is a content opportunity for radio in this issue and I strongly believe that there are people in the radio industry, most likely under thirty, who can help discover how this impasse can lead to yet another renaissance for radio. Reach, imagine, stretch, explore, discover! Poll the industry for ideas not votes!
(Source: rbr.com)
Loading...
